They clearly state that they are stewards of the land (and they intend to leave it better than they found it) and that their animals are to be raised ethically and humanely, with access to fresh air, green grass and clean water.
Contrast that to a typical factory farm, which treat animals like unfeeling meat-producing machines, routinely use chemicals and cruelty, and leave the surrounding lands destroyed by huge polluting pools of manure.
It may cost a little more to get your meat, milk and eggs from a healthy family farm, but you are what you eat, and your money supports whatever you spend it on. What’s it worth to you?
I couldn’t have said it better myself.