great scott, some good environmental advertising!

Brought to you by Greenpeace

After watching this I decided to take a look at Kimberley Clark’s website to see if they’ve done any cleaning up with regard to their environmental image.

It looks like they’re greening up their act, albeit a little half-heartedly. They’ve launched Scott Naturals line of paper products, “green Done Right.” They think “done right” is a “sensible” blend of sometimes up to 80% of recycled content. Some might think this is a step in the right direction, but I’m not sold. There are plenty of high quality 100% recycled paper products out there that, excuse the pun, wipe out Kimberley Clark’s attempts at greening.

Here they are:

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