give synthetics the boot (bag)

Icebreaker, maker of some of the finest Merino wool activewear around, will be “bagging synthetics” next week.

Starting Monday, October 5, the New Zealand based company will be taking your stinky old synthetic, petroleum-based t-shirts (think polyester) and turning them into reusable marathon shoe bags in the Paragon Sports store window, on the spot, and for absolutely free.

Bonus for marathoners and aspiring marathoners: get 26.2% off your Icebreaker GT purchase and get a free pair of Icebreaker socks (from Oct 5 to 12).

So why should you ditch your old synthetic tee for a Merino wool one?

Synthetic tees:

  • stink after a run
  • feel unnatural
  • are made from oil

Icebreaker merino apparel:

  • made from all-natural wool from free-range Merino sheep
  • feels soft to the touch
  • has natural wicking abilities
  • doesn’t stink when you sweat in it
  • non-polluting
  • biodegradable
  • suitable for all seasons

Plus you can run in Icebreaker apparel for weeks without washing it, so energy costs are reduced and less detergents are put into the environment. Read more about Icebreaker’s ethos.

And here are the details for the event:

Monday, October 5 to Monday, October 12
11 am – 7 pm
Paragon Sports
867 Broadway at 18th Street, NYC

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One Response to “give synthetics the boot (bag)”

  1. baa is the word Says:

    […] don’t know about Icebreaker and their totally traceable, ethically sourced wool, check out this post (or this one) I wrote about them a while back. (See also their […]

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