baa is the word

The secret word that is!

The grand opening of Icebreaker of New Zealand’s first TouchLab store in New York City is Wednesday, December 1!  And anyone who shops at the new Icebreaker store and says the Secret Password (“BAA BAA”) at check out will receive 10% off at checkout between now and January 1, 2011.

The 2,500-square-foot SoHo store will be Icebreaker’s flagship, located at 102 Wooster Street (betwn Prince & Spring) across the street from Patagonia’s SoHo store (look out Patagonia!).

If you don’t know about Icebreaker and their totally traceable, ethically sourced wool, check out this post (or this one) I wrote about them a while back. (See also their site.)

More incentives to visit Icebreaker…

You can also enter to win 1 of 50 pair of Icebreaker merino socks to people who help spread the word about Icebreaker’s first New York City store. See I can tell you from experience, these are some seriously awesome socks!

Plus, they’re giving away a trip for two to New Zealand, including an overnight at a merino sheep station (farm).*

What’s so great about Icebreaker’s merino wool goods?

Natural and sustainably produced Icebreaker merino regulates body temperature in both hot and cold weather, is highly breathable to prevent the clamminess associated with synthetics, and protects the wearer from the sun’s harmful rays. It’s also “no stink” without washing, resisting odor for days – sometimes weeks – saving water and detergent versus stinky synthetic materials. Plus, the wool Icebreaker uses comes directly from the farm, so Icebreaker can ensure ethical sourcing and animal welfare.

Icebreaker believes “nature is better than plastic.” I do, too.

*As part of the grand opening, Icebreaker will give away a trip for two to New Zealand. Entrants must visit the store and try on an Icebreaker merino garment and complete the entry form. The prize includes airfare from New York, San Francisco or Los Angeles to New Zealand, one night accommodation on a merino sheep station (farm) in New Zealand, and an Icebreaker layering system for two. See the store for complete details.


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